If you would ever want to separate the truth from the misconceptions, you obviously would first have to know the truth. Without looking at the real thing, you can never recognize the non genuine copy of that. Take the example of the currency notes. You want to know whether a bill is genuine or not. Can you determine whether it is genuine or counterfeit without looking at the real one? If you have never seen a real and genuine bill, you would never be able to differentiate between a genuine and a counterfeit bill. The same is about search engine optimization. If you do not know what the genuine SEO techniques are, you would never be able to know what the misconceptions are. You would consider them to be true.
Search engine optimization is all about improving your website and getting rewarded for that. Anything that talks about other things would not be the right thing. That would be a misconception about the SEO. Here are some of the common misconceptions which are attached to the SEO.
The people think that the SEO is a weapon against the search engines. They think that the webmasters are continuously at war with the search engines and they will either have to defeat or trick the search engines in order to get ranking. But this is absolutely untrue. There is no reality like this at all. No one is at war with the search engines. The search engines will simply reward anyone who does good things with his websites. The search engines will recognize the good websites and will rank them higher automatically. So it is cooperation and not a war. You do not have to beat the search engines. There is no need to think about the ways to trick the search engine. You will simply have to do the right things and you will get rewarded for that. The search engines care for the internet users and they tend to give them the better websites on the front page.
The other major misconception is about the submission services. The people believe that they need to hire someone to submit their website to the search engines. These webmasters would go for anyone who makes an offer to submit your website to thousands of search engines just for a small monthly fee. This is complete nonsense. What you need to do is to simply use the search engine optimization strategies which will bring the search engine robots to your website. If your website has the right techniques used, then the robot will crawl your website and will automatically index it. You will not have to do anything else to submit your websites to the search engines.
Many people think that the search engine optimization is the most difficult thing to learn and to use on your own website. This is another misconception. You can easily learn the SEO and can start using it on your own website. There is nothing difficult about it. You will only have to make sure that you are willing to work hard and that you are ready to face the challenges ahead.